Privacy Policy

Celeb Closet · Last updated: September 30, 2026

This Privacy Policy explains what information Celeb Closet collects, how we use it, who we share it with, and the choices you have. It applies to the website at https://celebcloset.app and the Celeb Closet mobile app (together, the "Service"). Celeb Closet is operated by Horizon Labs LLC ("we", "us"). If you have questions, email us at kibbleerin3@gmail.com.

Celeb Closet is for people 13 and older in the United States.

1. Information we collect

Account information. You can sign in with Google or, in the iPhone app, Apple. The provider gives us your email address and the basic profile details it shares for sign-in, such as your name and account identifier. Apple may provide a private relay email address if you choose Hide My Email. We never receive or store your Google or Apple password.

Age and agreement records. Before you sign in we ask you to confirm you are 13 or older. We store only that "yes" answer, the date, and the version of these policies you accepted. We do not ask for or store your birth date. If you subscribe, we also record the confirmations you gave at checkout and the policy version shown.

Subscription information. If you subscribe on our website, we store your subscription status, renewal date, and the customer and subscription identifiers from Stripe. If you subscribe in the iPhone app after Apple subscriptions launch, we store the entitlement and transaction identifiers Apple provides. Your card details go directly to Stripe or Apple. We never see or store them.

Partner-link information. If you arrive through a sales-referral link, we store the partner's short referral code in your browser for up to 30 days. If you start a Premium subscription during that time, we connect the code to the subscription and payment so we can calculate the partner's commission. Some partner links instead pay for qualified visits. For those links, we store the partner code, date, and a one-way hash of the same random browser identifier used for first-party product events, and count at most one visit for that partner and browser per UTC day. The CPM ledger does not store your raw browser identifier, IP address, email, or account ID. Partner links do not change your price and are not used for advertising or behavioral profiling.

Things you save. Products you save, links and prices you track, and price watches you create.

Search information. When you search, we send clothing descriptions (for example "black bomber jacket") to shopping providers to find matching products. We may also keep basic usage information needed to run the Service, such as which features you used.

First-party usage events. We record a short list of product events, such as viewing the landing page, starting or completing sign-in, completing an outfit analysis, viewing an upgrade recommendation or pricing page, starting checkout, purchasing Premium, sharing a score, and returning for another outfit. Before sign-in, the record contains the event name, its source, the time, and a one-way hash of a random browser identifier. It does not contain your email, photo, outfit details, advertising identifiers, or the original browser identifier. After sign-in, events can be linked to your account so we can understand where the experience is confusing and whether people reach the features they chose to use.

Your style profile. The aesthetics, favorite brands and colors, clothing preferences, occasions, sizes, budget, and any free-text notes you save to help the AI stylist personalize its suggestions.

Your digital closet. The pieces of clothing you add: category, color, brand, style tags, season, an optional description, and an optional photo. See section 3.

LifeMode. If you use LifeMode, we store the style, schedule, ordinary routine and product information you choose to enter, the morning and evening routine generated for you, your private avatar choices, Life XP, daily quest completions and streak. LifeMode is optional. Do not enter medical details or other sensitive information. Life XP is separate from Style Points and has no monetary value.

AI stylist chat and memory. If you use the AI stylist, we keep your messages and its replies, the outfits it suggests and your reactions to them (liked, disliked, saved), and a small set of preferences it learns from your activity (for example, that you tend to like a certain color). See section 4.

Style Community and Style Points. If you publish a saved outfit to the Style Community, we make your display name, outfit name, occasion and style, optional caption, and a text-only list of clothing pieces visible to signed-in members. We store outfit-focused reactions, Style Points, levels, badges, posting streaks, challenge entries and results, reward redemptions, and fraud-prevention information such as daily award counts. We never publish your closet photos, email address, body or face information, measurements, or shopping history. You can remove your post, and another member can report it for review.

Photo challenges. If you choose to enter a photo challenge, we keep the challenge result, including whether you completed it, which required colors were detected, and any Style Points awarded. We do not keep or publish the challenge photo. See section 3.

Leaderboard. The leaderboard is optional and off by default. If you join, we store and display a randomly generated nickname, your Style Level, and lifetime Style Points. We never display your real name, email, photo, current spendable balance, or streak on the leaderboard. You can request another generated nickname or leave at any time.

Photos you upload. What we do with a photo depends on where you upload it. See section 3.

Technical information. Like most websites, our servers and hosting providers automatically receive your IP address, browser and device type, and the pages and requests you make, and keep them in logs for security and operations.

We do not knowingly collect sensitive personal information. We analyze clothing in photos. We do not identify people or faces and do not do biometric processing.

2. How we use information

• To create and secure your account and keep you signed in.
• To analyze your photos and find matching products.
• To provide the features you use, such as saving items and tracking prices.
• To power the AI stylist: personalize outfit suggestions, remember your preferences, and, for Premium, find real products for pieces you don't own.
• To operate the optional Style Community, Style Points, rewards, outfit challenges, and leaderboard.
• To generate and privately save the optional LifeMode routines, avatars, daily quests, Life XP, and streaks you choose to use.
• To check photo-challenge entries you choose to submit without storing the photo.
• To process subscriptions, renewals, cancellations, and refunds.
• To attribute a Premium subscription or qualified visit to a partner and calculate any commission we owe that partner.
• To enforce our age rule, our Terms, and usage limits, and to prevent fraud and abuse.
• To keep the Service running, fix problems, and improve it.
• To measure the steps from visiting the site through trying an analysis and, if you choose, subscribing, so we can find and fix places where people get stuck.
• To respond to your messages and to meet legal obligations.

We do not use your information for advertising, and we do not build advertising profiles.

3. Your photos and AI

We send a photo to our AI provider, OpenAI, only to identify the clothing in it or, when you choose AI photo cleanup, to make a white-background version of the clothing photo. According to OpenAI's published API data controls, data sent through its API is not used to train its models unless the customer opts in, and OpenAI may keep abuse-monitoring logs, which can include submitted content, for up to 30 days. We have not opted in to training. The Service analyzes clothing; it does not identify who is in a photo.

What happens to a photo depends on where you upload it:

• Outfit-search photos. When you upload a photo to search for matching products, we do not save the photo to your account. We keep only the resulting clothing descriptions.
• Digital closet photos. When you add clothing to your closet, the photo is stored, privately, in a storage area only you can access, until you delete the item or your account. Premium users can choose Prepare new photos for my AI closet. When that switch is on, the photo is sent to OpenAI to make a centered white-background version and then read that version's category, name, color and style tags for outfit making. You can compare the image with the original and check the suggested details before saving; we store only the image version and details you choose. If cleanup is off, you can separately choose Suggest details from my photo, which sends that photo to OpenAI once to suggest those same item details. The editing and suggestion steps do not separately save the input photo, and nothing changes about your closet until you save the item.
• AI stylist photos. If you attach a photo in the AI stylist chat to recreate a look, it is sent to OpenAI once to note the clothing in it (pieces, style, colors), then discarded. We keep only those clothing details, never the photo. See section 4.
• Photo-challenge photos. If you enter a photo challenge, the photo is resized and stripped of hidden information such as location before it is sent to OpenAI once to check only the required outfit colors and style. We do not store or publish the photo, and we keep only the fixed challenge result and points awarded. You can show clothing worn or laid out, do not need to show your face, and must not submit a photo of another person.
• LifeMode routine text. When you ask the LifeMode AI coach to generate a routine, the style, schedule, ordinary routine, product, and budget text you entered is sent to OpenAI. It is not added to AI stylist chat or memory. We store the generated routine privately in your account. LifeMode provides general clothing and habit support, not medical advice, and is instructed not to evaluate your body, face, weight, attractiveness, or other physical traits.

Upload only photos you are allowed to use, and only of clothing, not of other people.

4. Your AI stylist

If you use the AI stylist chat, it uses your style profile, your closet item descriptions (never closet photos), your message history in that conversation, and the preferences it has learned about you (below) to write its replies. Only text is sent to OpenAI for this — your message, your style profile, and closet item descriptions — plus, only when you send one, the one photo described in section 3. We ask OpenAI not to store these requests, on the same terms described there. The AI stylist talks about clothes only; it does not comment on your body, weight, or appearance.

• Chat messages. Kept for 90 days, then deleted. You can delete one conversation or your whole chat history at any time.
• Outfits it suggests, and your reactions. Kept until you delete them or your account. An outfit you did not save is deleted along with the chat it came from.
• Stylist memory. Short, learned facts about your taste — for example, that you like the color olive, or that you don't own a brown belt — each with a plain-language reason. Kept until you delete it, but a memory fades automatically without new signals and is deleted once it has faded away. Your own style profile always wins over anything the stylist has learned. You can view everything it has learned, and delete one thing or everything, on the "What I've learned" screen. You can also pause learning there: while paused, we record no new preferences and delete anything not yet learned from; what the stylist already learned stays and is still used until you delete it.
• Looks you ask it to recreate, from a photo or a celebrity look you pick. We keep only the clothing details we noted about the look — never the photo — until you delete the chat, the individual look, or your account.
• If you tell the stylist you own something it doesn't know about, it only offers to add it to your closet, with a button. Nothing is added to your closet unless you press it.
• Finding real products (Premium). For a piece you don't own, we may search shopping providers (section 5) using a short description of the piece (for example "blue cropped denim jacket") and show you real products, prices, and links. Prices come from those stores and can change.
• Without Premium, you get 5 free AI stylist messages to try it. Your style profile and digital closet are free either way.

5. Who we share information with

We use service providers who process information for us and only for the purposes we give them:

We may also disclose information if the law requires it, to protect people or the Service from harm or fraud, or in a sale or reorganization of our business.

We do not sell your personal information, and we do not share it for advertising.

6. Cookies and similar technologies

We use only what the Service needs to work and improve: your sign-in session, a short-lived answer to the age question, a random first-party identifier for signed-out product events, a short-lived result summary that preserves your score during sign-in, a referral code when you follow a partner link, and a Cloudflare security cookie. We use no advertising or third-party analytics cookies. See our Cookie Policy.

7. How long we keep information

LifeMode profile, routine, avatar, XP and quest records are kept until you replace them or delete your account; browser fallback data remains until you clear site data.

We keep your account information until you delete your account. When you delete it, we delete your account and its saved data (see section 8), including your digital closet and its photos, AI stylist chats, outfits and learned preferences, Style Points account, community posts, reactions, reports, badges, challenge activity, leaderboard entry, and reward redemptions, except records we must keep for security, fraud, legal, or financial reasons. Removed community posts and reports are retained for up to 90 days for moderation, appeals, safety, and fraud review, then deleted unless we must keep them longer for one of those reasons. First-party usage events are kept only while they are useful for measuring and improving the product; signed-out events are not connected to an account. A referral code in your browser expires after 30 days. Qualified-visit records and partner payout records are kept while needed to review traffic, prevent fraud, calculate payment, and meet financial or legal obligations. We and our payment provider may keep subscription, payment, partner-commission, and refund records as required for financial, tax, fraud-prevention, and dispute purposes. Server and hosting logs are kept only as long as needed for security and operations, and no longer than our providers' standard retention. Outfit-search, AI-stylist, and photo-challenge photos are not stored by us at all (section 3); AI stylist chat messages and memory follow the retention described in section 4.

8. Your choices and rights

• Delete your account and data yourself. Sign in, go to https://celebcloset.app/login, and choose Delete my account and data. This deletes your account, saved items, tracked links, digital closet and its photos, AI stylist chats, outfits and learned preferences, and related records. It cancels a website subscription immediately without a refund. Apple subscriptions must be canceled separately in your Apple Account settings before deleting your account.
• Manage your AI stylist. Delete one chat or your whole chat history, view or delete what the stylist has learned, or pause learning, on the "What I've learned" screen.
• Manage community and leaderboard sharing. Remove a community outfit post, report another post, request a new generated leaderboard nickname, or leave the leaderboard at any time. Leaving does not remove your Style Points or lower your level.
• Delete a closet item, or your style profile. Any time, from your closet and style profile pages.
• Cancel your subscription any time through Manage subscription on the pricing page for a website purchase, or through your Apple Account subscription settings for an Apple purchase.
• Access or correct your information, or ask us to delete it by email. Write to kibbleerin3@gmail.com from the email address on your account. We will verify it is you and respond within the time the law requires for where you live, generally within 45 days.
• Depending on where you live, you may have additional rights, such as to know what we hold about you, correct it, delete it, receive a copy, or appeal a decision we make about your request. Because we do not sell or share your information for advertising, there is nothing to opt out of. We will not treat you differently for exercising your rights.

9. Children

Celeb Closet is for people 13 and older. We do not knowingly collect information from children under 13. If we learn we have, we will disable the account and delete the information. If you are a parent or guardian and think a child has used the Service, email us. Users under the age of majority in their state need a parent or guardian's permission to use the Service and to buy Premium. The AI stylist chat, including a small free trial, is available to everyone 13 and older on that same confirmation, without a separate permission step; it is built to talk about clothes only and never to comment on a user's body, weight, or appearance.

10. Security

We use HTTPS, keep account data behind access controls, store secrets only on our servers, and limit who can access our systems. No system is perfectly secure, so we cannot guarantee absolute security.

11. Where information is processed

The Service is intended for people in the United States. Our server runs in the United States, and our providers may process information in the United States and, for services like Cloudflare's global network, in other countries where they operate.

12. Changes to this policy

We may update this policy. When we make a material change we will update the date above and, if the change affects you, tell you on the Service or by email before it takes effect.

13. Contact

Horizon Labs LLC · kibbleerin3@gmail.com